Salwa Idrissi Akhannouch: The Retail Queen of Morocco
Introduction From Berber Heritage to Business Empire: The Extraordinary Journey of North Africa's Most Powerful Female Entrepreneur In the bustling streets of Casablanca, where ancient medinas meet modern skyscrapers, one woman has quietly revolutionized how an entire nation shops, dreams, and connects with global fashion. Meet Salwa Idrissi Akhannouch, the visionary entrepreneur who transformed Morocco's retail landscape and became one of North Africa's wealthiest and most influential businesswomen. A Legacy Written in Tea Leaves Salwa's story begins not with her own achievements, but with the remarkable legacy of her maternal grandfather, Haj Ahmed Benlafkih. In the 1960s, when Morocco was still finding its footing as an independent nation, Benlafkih dominated the country's tea trade, building a business empire that would lay the foundation for his granddaughter's future success. This wasn't just about commerce—it was about understanding the pulse of ...